thumbnail image
  • Who We Are
  • Zero Manual Processing™ 
    • Payoff Quote
    • Skip-a-Pay
    • Loan Extension
    • Modern Cross-Sell
  • About Us
  • Events
  • Resources 
    • Press
    • Blog
  • …  
    • Who We Are
    • Zero Manual Processing™ 
      • Payoff Quote
      • Skip-a-Pay
      • Loan Extension
      • Modern Cross-Sell
    • About Us
    • Events
    • Resources 
      • Press
      • Blog
    Contact Us
    • Who We Are
    • Zero Manual Processing™ 
      • Payoff Quote
      • Skip-a-Pay
      • Loan Extension
      • Modern Cross-Sell
    • About Us
    • Events
    • Resources 
      • Press
      • Blog
    • …  
      • Who We Are
      • Zero Manual Processing™ 
        • Payoff Quote
        • Skip-a-Pay
        • Loan Extension
        • Modern Cross-Sell
      • About Us
      • Events
      • Resources 
        • Press
        • Blog
      Contact Us
      • Personalized Cross-Sell

        Every credit union needs to grow new accounts — it’s their lifeblood. But it’s expensive to acquire new customers organically. The best short-term revenue growth potential is often found in your existing customer base.

        LEARN MORE
      • Use first-party data to customize offers 

        Many FIs reach out to customers with broad-based marketing, but a data-driven strategy with a narrow focus is typically more effective. Leverage your first-party data and access hundreds of our rules to create target user segments for personalized offers.

      • Create a frictionless digital experience

        The digital consumer expects simplicity, an intuitive design and speed of completion. Providing your team with the same experience to configure product or refinance offers enables FIs to respond to market changes quickly.

      • The chances of converting an existing customer to an additional offering are substantially greater than going after cold leads. 

        Since users often open new fintech accounts without closing accounts at their traditional institutions, finding new ways to increase wallet share can create a stickier relationship.

        1

        Faster ROI on existing customers

        Banks can generate a 70% return on initiatives targeting existing customers versus 10% when targeting new customers, according to PwC. Read the study here.

        2

        First-party data as a differentiator

        Most FIs have valuable insight into their customers, including payments behavior, borrowing data, channel preferences and other first-party data. By leveraging this data, FIs can learn to anticipate customers’ needs and offer more personalized value rather than random products.

        3

        Reduce expense on unwanted offers

        Throwing the kitchen sink at customers, so to speak, can diminish credibility and trust. Taking a needs-based approach to cross-selling increases conversions and reduces the risk of bothering customers with unwanted offers.

        4

        Wallet-share: automation for the win

        The average number of financial products U.S. consumers carry is 8.5. An FI that has a user's checking and savings accounts and an auto loan can attain half the person’s banking wallet with one more account. The most cost-effective way to increase the share of the wallet is through testing various personalized approaches with automation.

      About Us

      Our Mission

      Press

      Events

      Resources

      Blog

      Website Terms of Use

      Get In Touch

      1-207-494-5009

      hello@constant.ai

      © 2022 Constant Energy Capital Management, Inc. All rights reserved.

        Home
      All Posts
      ×
      Cookie Use
      We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
      Learn More